CASE STUDY

Digital Rabbit Cellular

  • Support
  • Website Design and Development
  • SEO

Redesign and Restructuring.

Launch Date: October 2018

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Typography

Because we were updating an exiting theme, we kept the existing typography.

Colour

Because Digital Rabbit had existing brand colours, we also kept those.

Images

We had to create new images for the new services sections and pages.

Web Solutions

We had to completely restructure the site, consolidating hundreds of services pages into three. 

Identity, Structure, Optimization

Digital Rabbit Cellular tasked us with redesigning and restructuring the homepage to remove unnecessary content, update the contact page, and consolidate over 200 services pages into three. All while improving existing SEO and SERP.

  • Update software that hadn't been updated in years
  • Technical SEO
  • New service pages
  • On-Page SEO, including content creation
  • New franchise opportunities

SEO and SERP

To maintain SERP, we created more than 200 301-Redirects for the old services pages to the three consolidated pages.

In improve SEO, we did keyword research. All content we wrote targeted keywords already in the top 10 SERP and targeted keywords we wanted to rank for.

Page One Results

Improved SERP

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TELL YOUR STORY

Where You Want To Be.

Polaris Marketing and Creative will create a  brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.