Launch Date: October 2018
Because we were updating an exiting theme, we kept the existing typography.
Because Digital Rabbit had existing brand colours, we also kept those.
We had to create new images for the new services sections and pages.
We had to completely restructure the site, consolidating hundreds of services pages into three.
Digital Rabbit Cellular tasked us with redesigning and restructuring the homepage to remove unnecessary content, update the contact page, and consolidate over 200 services pages into three. All while improving existing SEO and SERP.
To maintain SERP, we created more than 200 301-Redirects for the old services pages to the three consolidated pages.
In improve SEO, we did keyword research. All content we wrote targeted keywords already in the top 10 SERP and targeted keywords we wanted to rank for.
Polaris Marketing and Creative will create a brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.