CASE STUDY

Cowichan-Malahat-Langford NDP

  • Website Design and Development
  • App Design and Development
  • Support
  • Full-Service Marketing

An Inclusive Approach to Outreach.

Launch Date: June 2018

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Typography

The NDP has existing branding, so we matched Federal NDP website typography.

Colour

We also matched the colours provided by the Federal NDP in their branding guide.

Photography

A mix of using photography provided by the Cowichan-Malahat-Langford NDP and assets designed by Polaris.

Web Solutions

Automatic publishing of Federal NDP news releases. The ability to RSVP and pay for events on the website. A central point of contact and information.

Identity, Packaging & Apps

The Cowichan-Malahat-Langford NDP needed a central hub that would give all people who live in the area safe access to the NDP and their events.

With an election around the corner, they also needed an app for easy youth engagement and a cohesive media plan.

  • Calls-To-Action with prominent placement
  • Easy-to-find calendar of events
  • Easy-to-find news from multiple sources
  • Easy-to-find information about the MP
  • Easy-to-find social media information
  • Easy-to-find newsletter opt-in
  • An app with user-customization
  • A cohesive, and safe, social media plan

Marketing & Social Media Strategy

Aside from creating a marketing plan that included social media and e-newsletters, offline media, targeted messaging, and more, the site also needed to rank in the top 10 for specific search terms. 

Page One Results

Over 40k impressions per month

We Help You To
TELL YOUR STORY

Where You Want To Be.

Polaris Marketing and Creative will create a  brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.