Launch Date: May 2019
We needed to use a clean and minimalist font family that also said “hilarious and serious character actor”.
We went with a clean white and grey colour palette to allow the headshots, sizzler reel and biographies to have the biggest impact.
A lot of the theme was designed around showcasing Tom’s headshots in the best way and to make the biggest impact.
What started off as a multiple page design ended up as a one-page plus gallery page to get right down to business and sell Tom as the actor to cast.
Building a website for an actor requires a different mindset. The website needs to function like an elevator pitch: You have one minute to convince the person browsing the site to contact the actor’s agent.
Polaris Marketing and Creative will create a brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.
