CASE STUDY

GottaCon

  • Marketing
  • Project Management
  • Support

Panels & Workshops Manager.

2011 - 2015

GottaCon Gaming Convention

GottaCon was the largest broad-spectrum gaming convention held on Vancouver Island. 

Duties included creating all content for the panels, finding guests, writing announcements, coordinating with other GottaCon managers, acquiring deliverables from guests, ensuring guests have all required materials, recording panels and making them available as podcasts, and creating other programming content as necessary, such as writing articles for the print programme.

Duties also included moderating panels, and being a guest on panels, as necessary.

  • Communicating with owners, managers, guests, and attendees
  • Creating the schedule for all panels and workshops
  • Training and managing volunteers
  • Ensuring everyone is having a good time, while calmly dealing with last-minute hiccoughs

Marketing & Media Strategy

Worked with various media outlets to promote GottaCon and what programming was being offered each year.

Huge Growth

Over 400% growth in the number of attendees attending workshops and panels

Crisis Management

Solving crisis in a calm and timely fashion

Content Creation

Diversifying content

Support

Project management on a large scale

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TELL YOUR STORY

Where You Want To Be.

Polaris Marketing and Creative will create a  brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.