2015 - 2016
While we would love to create new themes for everyone, of course that isn’t always what the client wants or can afford. Some customers need help with the day-to-day maintenance of their sites. Competitive Couture by Spirals Designs in one such customer.
When the owner Marsha Hickey approached us, she made it clear that she was happy with her site’s theme and layout, plus she didn’t want to switch hosting, but needed some help with website optimization, SEO, social media, some very minor CSS changes, plus miscellaneous day-to-day managing of the website, including updating plugins and WordPress.
Spirals Designs is a Victoria, B.C.-based company that designs competitive dance and figure skating outfits, and cosplay outfits. We had to come up with a cost-effective strategy to increase the website’s search engine results page (SERP) rankings.
Our SEO strategy was simple:
This started in November 2015. It was an on-going project, which was constantly reviewed for effectiveness and new strategies put in place as needed.
Within two months of implementing the strategy, ranking for the first selected keyword went from over 200 to 24.
We also got her shop ranking consistently within the top 10 results on Etsy.
Polaris Marketing and Creative will create a brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.