CASE STUDY

Alistair NDP

  • Website Design and Development
  • Marketing
  • Support

Alistair MacGregor's Record in the House

Launch Date: May 2019

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Typography

The NDP has existing branding, so we matched Federal NDP website typography.

Colour

We also matched the colours provided by the Federal NDP in their branding guide.

Videos

Every issue had multiple videos showcasing Alistair speaking on the issue. We inserted those videos in pop-up to keep the page length short.

Web Solutions

The site needed to be easy for volunteers to update, regardless of skill level. It also needed to have multiple calls to donate and an easy way to do so.

Campaigning, Fundraising & Record

As part of a 24-week messaging schedule and communications plan, this project had to work in conjunction with other Cowichan-Malahat-Langford NDP communications plans in the pre-election season.

  • Responsive design
  • Multiple calls to donate
  • Pop-up videos
  • Funding progress bar

Marketing & Social Media Strategy

Every week, a local issue tied into the Federal NDP election platform highlighted with Alistair’s record on the issue. Transmitted via e-newsletter, social media, and the Alistair’s A-Team app.

We Help You To
TELL YOUR STORY

Where You Want To Be.

Polaris Marketing and Creative will create a  brand experience and marketing plan as individual as you and your needs; a story that will pull people in and make them want to be a part of it.